Engage Digital and kidSAFE® Seal Program Launch First Ever Digital Kids Safety Summit

Event producer Engage Digital is proud to announce it is partnering with kidSAFE® Seal Program to create the first ever Digital Kids™ Safety Summit – http://www.DigitalKidsSafety.com/ – taking place Feb. 11 at the Javits Convention Center in New York City. The Summit will be held one day before Engage Digital’s Digital Kids Conference. Both events are co-located with Toy Fair.

Digital Kids Safety Summit provides a detailed understanding of safety and privacy issues for operators of kid-directed virtual worlds, social networks, online games, mobile apps and tablet devices. The Summit will also discuss the latest developments on regulatory requirements and industry best practices.

“With the Internet and digital devices more readily available to children than ever before, safety is an extremely important topic,” Chris Sherman, CEO of Engage Digital, said. “Attendees will walk away with valuable insight designed to empower and protect their digital business.”

Digital Kids Safety Summit is a great educational experience for anyone involved in the children’s entertainment industry including marketers, lawyers, developers, publishers and digital executives. The Summit will also discuss ways parents, educators and caretakers can better keep children safe from online dangers and privacy risks. Notable sponsors of the event include Norton by Symantec and Inversoft.

“The Digital Kids Safety Summit comes at a critical turning point in the regulatory landscape for kid-minded companies,” Shai Samet, Founder and President of kidSAFE Seal Program, said. “With changes to the COPPA law and growing parental concerns about children’s online and mobile safety, businesses need a comprehensive, legally compliant and highly practical picture of the steps they can take to design safe and privacy-friendly experiences for kids.”

The schedule for Digital Kids Safety Summit features regulators, technology and safety experts, and other fantastic speakers who will share their experience working to keep children safe in the growing digital age.

Confirmed speakers include:

Warren Buckleitner, Ph.D. Editor, Children’s Technology Review
Phyllis Marcus, Bureau of Consumer Protection, Federal Trade Commission
Joanne McNabb, Director of Privacy Education & Policy, Office of the Attorney General, California
Marian Merritt, Norton Internet Safety Advocate, Symantec Corporation
Sheila A. Millar, Partner, Keller and Heckman (counsel for Toy Industry Association)
Brian Pontarelli, President & CEO, Inversoft
Chris Priebe, Founder & CEO, Two Hat Security
Shai Samet, Founder & President, kidSAFE Seal Program

Digital Kids Safety Summit sessions include

- COPPA 2.0 Unraveled simplifies the new COPPA rules so industry professionals can know what to expect when they go into effect July 1, 2013.

- Mobile Privacy or Lawsuit discusses safety in kids’ apps including how to create a mobile privacy policy, why you need one, and issues with location tracking.

- Defining “Reasonable Measures” for Safe Community Features explains how keeping chat rooms, community forums, and social networking features free of personal information and inappropriate postings will save you from trouble with new COPPA laws and the FTC.

- Tablet Devices & Safety provides details about what it takes to design a safe tablet or gaming device specifically for kids.

- Inviting all Mommy Bloggers! Safety & Privacy Tips for Parents and Caregivers gives tips on how to keep children safe from the top Internet risks including cyber-bulling, predators, reputational harm, sexting and even child identity theft.

Registration

Professionals interested in attending Digital Kids Safety Summit have three registration options:

1. They can register for Digital Kids Conference, which comes with access to the Summit and Toy Fair.
2. They can register for Toy Fair and get access to the Summit.
3. They can register exclusively for Digital Kids Safety Summit.

About Engage Digital

Founded in 2003, Austin-based Engage Digital is a leading producer of technology-focused industry conferences and trade expositions ranging from software development, mobile technologies and games to social media, youth, virtual learning and more. Recent events include those held in Austin, New York, Silicon Valley and San Francisco. Visit http://www.engagedigital.com more information.

About the kidSAFE Seal Program

Founded in 2010, the kidSAFE Seal Program is the leading safety certification service and seal program designed exclusively for children-friendly websites and technologies, including kid-targeted game sites, educational sites, virtual worlds, social networks, mobile apps, tablet devices, and other similar interactive services and technologies. Many well-known kids’ brands, including Cartoon Network, Fantage, Jumpstart, Pearson Education, and Saban Brands, are participating members in the program. The program was developed by Samet Privacy, an experienced and award-winning privacy services company based in Los Angeles, and contains an advisory board of some of the world’s leading Internet safety experts. For more information, visit www.kidsafeseal.com.

CONTACTS:

Holly Aker
Engage Digital
512-333-1282
holly@engagedigital.com

Shai Samet
kidSAFE Seal Program
323-939-3282
shai@kidsafeseal.com