Microsoft Buys Vivaty For New Project, May Be Looking For More

By On October 1, 2010 · 1 Comment

The rumor that Microsoft is bidding on troubled virtual world Second Life just got a bit more interesting. It turns out that Microsoft is the previously unnamed company that acquired Vivaty, a virtual world competing with Second Life that went out of business in April. The terms of the deal remain undisclosed but Microsoft definitely paid less than $75 million, according [...]

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Microsoft Buys Vivaty For New Project, May Be Looking For More

By On October 1, 2010 · Leave a Comment

The rumor that Microsoft is bidding on troubled virtual world Second Life just got a bit more interesting. It turns out that Microsoft is the previously unnamed company that acquired Vivaty, a virtual competing with Second Life that went out of business in April. The terms of the deal remain undisclosed but Microsoft definitely paid [...]

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Vivaty Shutting Down On April 16

By On April 1, 2010 · 3 Comments

Yesterday Vivaty announced that it will be closing down its virtual world and social network 3D scenes services on April 16. The company says it is giving the two weeks' notice to allow users to try and capture as much of their creations as possible through screenshots and videos, but, ultimately, Vivaty was just not [...]

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Vivaty Takes Social Games Back-end Platform Live

By On November 11, 2009 · Leave a Comment

With social games development reaching an inflection point, third parties which base their business model on providing the tech components of social games may be in for a windfall. One such company, Vivaty, today announced a back-end tech solution for social game creators, its Social Gaming Platform. Writing on the company blog, Vivaty co-founder and [...]

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Engage! Expo 2009: Offers Hit Paydirt

By On September 24, 2009 · 1 Comment

San Jose, CA — Offers emerged as a strong driver for the virtual goods business, according to panelists at Engage! Expo, and are already driving growth in some contexts. “The offers are the big thing right now,” according to Steve Hoffman, CEO of RocketOn. “Our revenue shot up when we started offers.” Tweet

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Engage! Expo 2009: Offers Hit Paydirt

By On September 24, 2009 · Leave a Comment

San Jose, CA — Offers emerged as a strong driver for the virtual goods business, according to panelists at Engage! Expo, and are already driving growth in some contexts. “The offers are the big thing right now,” according to Steve Hoffman, CEO of RocketOn. “Our revenue shot up when we started offers.” Tweet

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Vivaty Introduces VivaBux

By On August 14, 2009 · Leave a Comment

This week the browser-based virtual world Vivaty introduced a new cash-based virtual currency, VivaBux. Users will be able to spend VivaBux on virtual locations called "scenes," virtual furniture, gifts, virtual clothing for avatars, and eventually enhanced services. Users can purchase VivaBux with credit cards, checking accounts, or PayPal. It costs $4.95 for 400 VivaBux, $9.95 [...]

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Universal Extends Successful Partnership With Vivaty

By On April 7, 2009 · 3 Comments

When Vivaty launched its Web-embeddable scenes last fall, two sponsors were immediately on-hand to take advantage of 3D spaces that could appear anywhere on the Web. Universal Music was hyping the new Queen+Paul Rogers album, "The Cosmos Rocks," with a listening and video-watching party. Based on the success of that campaign, Universal has re-signed with Vivaty [...]

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Universal Extends Successful Partnership With Vivaty

By On April 7, 2009 · Leave a Comment

When Vivaty launched its Web-embeddable scenes last fall, two sponsors were immediately on-hand to take advantage of 3D spaces that could appear anywhere on the Web. Universal Music was hyping the new Queen+Paul Rogers album, "The Cosmos Rocks," with a listening and video-watching party. Based on the success of that campaign, Universal has re-signed with Vivaty [...]

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Vivaty Testing Virtual Economy And Gifts

By On March 3, 2009 · Leave a Comment

In December 2008, Vivaty launched a system of Vivaty Points to lay the groundwork for its virtual economy. Users could earn points through various in-world activities, but they didn't have anything to spend them on. Today the company announced on its blog that users could now use Points to purchase limited-edition gifts. Some gifts are still available [...]

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