Virtual Goods | Engage Digital

Engage Digital Wrap-Up For The Week Of April 23, 2011

By On April 23, 2011 · Leave a Comment

Welcome to the Engage Digital Wrap-Up for the week of April 23, 2011. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement. Avatar Reality Appoints Tetris Popularizer Henk Rogers As CEO: Blue Mars Mobile developer Avatar Reality [...]

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Hi-Rez Announces Freemium Arena Game, Smite

By On April 21, 2011 · Leave a Comment

Hi-Rez Studios has announced its own freemium arena-style online combat game, SMITE. Players in the game control one of a pantheon of ancient gods in team-based battles against other players and their computer-controlled minions. It’s another game seeking to compete with Riot Games’ successful League of Legends, which successfully transitioned DoTA (Defense of the Ancients) [...]

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Funtactix Announces New Boyz: The WORLD

By On April 21, 2011 · Leave a Comment

Funtactix has announced its next virtual world project, New Boyz: The WORLD, based on the Warner Music Group hip-hop duo New Boyz. The virtual world, built on Funtactix’s The WORLD engine, will include a music-driven online gaming and digital merchandise platform. Funtactix says that New Boyz: The WORLD will be the first music-based virtual world [...]

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Aeria Games Goes Mobile

By On April 18, 2011 · Leave a Comment

Freemium online game publisher Aeria Games has announced plans to launch a mobile game platform in June. The company is currently seeking global mobile game development partners. Aeria Games plans to leverage its millions-strong community of online gamers in launching its new mobile offering. Aeria Games serves North America, South America, and Europe with a [...]

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Engage Digital Wrap-Up For The Week Of April 16, 2011

By On April 16, 2011 · Leave a Comment

Welcome to the Engage Digital Wrap-Up for the week of April 16, 2011. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement. Android Snags Sprint For Direct Carrier Billing. Now Verizon’s The Only Major U.S. Carrier Left: [...]

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Bigpoint’s Battlestar Galactica Picks Up 1M Users

By On April 15, 2011 · Leave a Comment

Bigpoint has announced that its freemium browser-based Battlestar Galactica Online MMORPG has acquired over 1 million registered users in its first six weeks of operation, making it the company’s most successful launch since its founding in 2002. The game is based on the Syfy television series produced by Universal Cable Productions and features 3D graphics [...]

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IMVU Raises $112K With Virtual Goods Group Buying

By On April 14, 2011 · Leave a Comment

Virtual world IMVU announced that it generated over $112,000 in revenue off of a single test of a group buying offer for virtual currency. The offer, called the IMVU Crew-pon, gave users 72 hours to commit to spending $99 USD in exchange for 200,000 IMVU credits. This wasa a 50% discount that let users save [...]

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Aeria Games Raises $25K For Japan Tsunami Victims

By On April 13, 2011 · Leave a Comment

Aeria Games has announced that its charity virtual goods drive has raised over $25,000 to benefit victims of the Tohoku earthquake and tsunami in Japan. Aeria Games sold a package of in-game charity virtual goods in each of its many MMOs, with the company matching amounts players spent on charity virtual items. The fundraising event [...]

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American Express Allies With Payfone

By On April 13, 2011 · Leave a Comment

American Express has announced a strategic alliance with mobile pay firm Payfone. In addition, American Express will invest an undisclosed sum in Payfone. American Express will integrate its Serve digital payments platform into Payfone to let consumers pay for purchases from online merchants using on their mobile phone number. Consumers can choose to tether their [...]

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