Virtual Currency | Engage Digital

IMVU Raises $112K With Virtual Goods Group Buying

By On April 14, 2011 · Leave a Comment

Virtual world IMVU announced that it generated over $112,000 in revenue off of a single test of a group buying offer for virtual currency. The offer, called the IMVU Crew-pon, gave users 72 hours to commit to spending $99 USD in exchange for 200,000 IMVU credits. This wasa a 50% discount that let users save [...]

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World Bank Says $3B Virtual Economy Brings Jobs To Developing Countries

By On April 7, 2011 · Leave a Comment

A new study published by the World Bank Group‘s infoDev program and authored by Vili Lehdonvirta, called Knowledge Map of the Virtual Economy, says that the $3 billion global virtual economy brings over 100,000 jobs to developing countries like China and India. Poor and unskilled workers in these countries can easily perform digital labor that [...]

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Stardoll Turns 5, Serves Over 100M Users

By On April 6, 2011 · 1 Comment

Virtual world Stardoll turned 5 today, now serving over 100 million registered users. Based in Sweden, Stardoll claims to be the world’s largest online community for girls who love fashion. Stardoll evolved from an earlier Website called Paperdoll Heaven, designed to serve paper doll enthusiasts. As the site grew, it relaunched in 2006 as Stardoll [...]

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Use Facebook Connect To Create OpenSim Grids With Kitely

By On March 28, 2011 · Leave a Comment

Now users interested in creating cheap OpenSim grids can do so through a browser plug-in called Kitely that integrates support for Facebook Connect. Right now Kitely supports the Firefox and Chrome browsers. When a user creates an OpenSim grid through Kitely, that user can invite specific friends or friend groups from Facebook. The user enters [...]

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Rixty Announces March Madness Promo

By On March 25, 2011 · Leave a Comment

Alternative payment service Rixty has announced a special March Madness promotion it plans to run until April 17th. Users who purchase $25 or more in Rixty’s virtual currency will receive an additional $5 of virtual currency for free. Rixty’s universal virtual currency can be spent at over 1000 sites including online games and social networks. [...]

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Zynga Poker Thief Sentenced To Two Years In Jail

By On March 24, 2011 · Leave a Comment

British hacker Ashley Mitchell was sentenced to two years in prison after pleading guilty to stealing over 400 billion virtual poker chips from social game Zynga Poker. Mitchell made roughly £53,612 ($86,000) over the course of two months by selling one-third of the chips to third-party grey market RMT sites. Mithcell obtained the chips by hacking [...]

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Bizmey Launches Mobile Virtual Currency Monetization

By On March 18, 2011 · Leave a Comment

Start-up Bizmey has announced that it has launched a virtual currency monetization product specifically for mobile platforms. Bizmey plans to offer mobile ad offers, pay-per-install offers, and direct payment options that help customers obtain virtual currency more easily. Bizmey’s direct payments will be powered by partnerships with payment service providers including PayPal and Social Gold. [...]

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Glu Mobile Partners With Tapjoy For Gun Bros

By On March 3, 2011 · Leave a Comment

Tapjoy and Glu Mobile have partnered to help fuel growth and monetization in Glu’s freemium mobile social game Gun Bros, which has been downloaded 6.8 million times on iPod, iPhone, iPad, and Android since its launch late last year. In its first two months alone, Gun Bros generated $610,000 in non-GAAP revenue for Glu Mobile. [...]

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SupersonicAds Launches BrandConnect For In-Game Engagement Campaigns

By On March 2, 2011 · Leave a Comment

European ad offer network Supersonic Ads is offering a new product called BrandConnect that’s designed to deliver “cost-per-engagement” virtual currency monetization in mobile and social games. BrandConnect can be integrated with a game through JavaScript code and is user-initiated through an icon, button, display ad, or in-game message. Users can earn virtual currency by interacting [...]

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