THQ President Brad Ferrell has called upon console manufacturers Nintendo, Microsoft, and Sony to offer more support for games sold at lower retail price points and supported by optional in-game microtransactions, according to statements reported by CVG. THQ is making this request ahead of its planned release of MX vs. ATV: Alive, a racing game that will be sold for only $39.99 at retail while most new games retail at $59.99. THQ plans to further monetize the game with an extremely large library of optional content and virtual goods offered as DLC at launch.
Ferrell has argued since late last year that the high cost of console games was holding back growth in the video game industry and “keeping people out.” Ferrell believes console gaming should follow the model set by freemium games on PCs, charging players less for the product up front and offering more options and content as microtransaction purchases. While freemium game publishing is thriving on smartphones and social networks, THQ views these platforms as way to drive engagement with their traditional console product.