Social Media | Engage Digital

Appssavvy: Social Ads Rival Paid Search

By On April 6, 2011 · Leave a Comment

Marketing firm appssavvy has released a report, Social Activity Index: Measuring the Effectiveness of Social Advertising, which indicates that advertising integrated into social activities (like social games) is one of the most effective forms of digital marketing. Social advertising is second only to paid search in effectiveness, eleven times more effective than traditional display ads, [...]

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Virtual Goods Wrap-Up For The Week Of May 14, 2010

By Chris Sherman On May 15, 2010 · Leave a Comment

Welcome to the Virtual Goods News Wrap-Up for the week of May 14, 2010. The Wrap-Up is where VGN spotlights stories that we didn't get to cover individually, but still make for interesting reading about the virtual goods industry. BoyAhoy Making Waves In Social Networking: Gay social network BoyAhoy is launching to compete with rival [...]

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InXpo Launches Games, New Social Integration

By On May 3, 2010 · Leave a Comment

Today the virtual events solution provider InXpo announced that it would rollout two major new features for its virtual world and webcasting software on May 7th. The new features are a new social media integration and new support for games. The social media integration will support Facebook, LinkedIn, and Twitter at launch, with integration of [...]

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Social Media Buys Loyalty With Virtual Goods

By Chris Sherman On May 3, 2010 · Leave a Comment

Social media firms are increasingly incorporating game-like mechanics including virtual goods, experience levels, and leaderboards into new products as a form of marketing, according to a report by CNET. The report points to virtual goods and virtual currency-like mechanics appearing in non-gaming social platforms including the discussion site Gravity, the Groupon-like deals site HomeRun, and [...]

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Super Rewards Acquired By AdKnowledge

By On July 22, 2009 · Leave a Comment

Today Web advertising network AdKnowledge announced that it had acquired KITN Media, parent company of leading ad offer network Super Rewards. AdKnowledge will contribute its international presence and technology resources to Super Rewards in the future, allowing the platform to grow to greater scale and to better serve the needs of apps that draw users [...]

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Announcing Engage! Expo San Jose And Call For Speakers

By Team Engage On May 22, 2009 · Leave a Comment

We are now proud to announce our fall show, Engage! Expo – San Jose, taking place September 23-24, 2009, at the San Jose Convention Center. This is the year for Engagement. You have no doubt seen the frequent stories discussing how businesses are working to understand and leverage social media like Facebook and Twitter to better [...]

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