Social Games | Engage Digital

Engage Digital Wrap-Up For The Week Of April 9, 2011

By On April 9, 2011 · Leave a Comment

Welcome to the Engage Digital Wrap-Up for the week of April 9, 2011. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement. 700,000 Join World Of Tanks Beta: Wargaming.net announced that over 700,000 players participated in the [...]

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History Channel Launches Pawn Stars Social Game

By On April 7, 2011 · 1 Comment

The History Channel has launched a social game based on its hit series Pawn Stars. The game is developed by Gamenauts and supported by Antmesh Games. The game is a tycoon-style management sim that challenges players to open and run their own pawn shop. History Channel launched the game in beta on January 27, where it [...]

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Quepasa Partners With Tutudo For Payments

By On April 6, 2011 · Leave a Comment

Quepasa is partnering with Tutudo to make its ewallet payment solution available across all social games operating on Quepasa’s Latino-oriented social network. Tutudo’s ewallet system will allow social gamers to buy virtual currency through 70,000 different points of sale throughout Brazil, including newsstands and Internet cafes. Tutudo’s credits-based payment solution targets middle class Brazilian gamers, [...]

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Appssavvy: Social Ads Rival Paid Search

By On April 6, 2011 · Leave a Comment

Marketing firm appssavvy has released a report, Social Activity Index: Measuring the Effectiveness of Social Advertising, which indicates that advertising integrated into social activities (like social games) is one of the most effective forms of digital marketing. Social advertising is second only to paid search in effectiveness, eleven times more effective than traditional display ads, [...]

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Playdom Launches Goods-Free Japan Charity

By On April 4, 2011 · Leave a Comment

Social game developer Playdom has announced its own charity drive for survivors of the Tohoku earthquake and tsunami. The developer has set up a page where users can make donations earmarked for Japan relief efforts directly to the American Red Cross. The drive will last for the next ten days. During that time, Playdom will [...]

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Engage Digital Wrap-Up For The Week Of April 1, 2011

By On April 1, 2011 · Leave a Comment

Welcome to the Engage Digital Wrap-Up for the week of April 1, 2011. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement. Applifier Launches A Portal To Discover Social Games On Facebook: Applifier is launching Games on [...]

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Zynga Japan Names Kenji Matsubara New CEO

By On March 29, 2011 · Leave a Comment

Zynga has named former Tecmo Koei CEO Kenji Matsubara new CEO of its Zynga Japan office. Matsubara will take over as new CEO on May 9. Matsubara retired from Tecmo Koei in November of last year. Matsubara joined Dynasty Warriors developer Koei in 2001 and became CEO in 2007, prior to its 2009 merger with [...]

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