Virtual world Second Life has issued its quarterly virtual economy report for Q4 2010, announcing that web sales of virtual goods were up 104% by volume in comparison to 2009. Other annual metrics that posted growth included average repeat monthly log-ins (up 8%), average monthly economic participants (up 4.3%), and world size (up 5.8%). Quarter-over-quarter, total money supply, LindeX volume, web merchandise sales volume were all up between 6 and 8%. The Linden dollar also appreciated 3.7%, average monthly economic participants were up 4%, and the L$ supply was up 11.9%.
While Linden’s spin on the numbers is largely positive, the report shows signs of the stagnation and decline that’s been at the root of Second Life’s financial and executive problems throughout 2010. Quarter-to-quarter, average monthly repeat logins were up 1%, user hours were flat, average monthly economic participants were flat, and the L$ appreciated only 1%. Year-over-year, user hours were down 10% and LindeX volume was up only 2.8% (to $119 million).