The main site for Zynga‘s RewardVille customer loyalty service has gone live. The service itself became available to Zynga players last week, but only through specific supported games and toolbars. The main site at the time still displayed a “coming soon” image. Now the site is active and available in English, Portuguese, French, Italian, German and Spanish. RewardVille gamifies the act of playing Zynga’s games by letting players acquire zPoints from in-game activities, level up, and unlock zCoins to spend on exclusive limited edition virtual goods in supported games.