PopCap has announced the launch of Zuma Blitz, the Facebook version of its top casual game Zuma. Previously Zuma Blitz was only playable on Facebook as part of a closed beta, which users could only access if they were specifically invited. Zuma Blitz joins Bejeweled Blitz as PopCap’s second game for Facebook. Bejeweled Blitz currently serves 11.8 million monthly active users, 4.1 million of which play the game every day according to AppData. Zuma Blitz uses a similar format, where users have 60 seconds to try and achieve the highest Zuma score possible.
Zuma Blitz players can spend a time-based virtual currency called Mojo to add power-ups to their game, which make it easier to achieve higher scores. Users can spend Facebook Credits in the game to acquire more Mojo or other enhancement items. Users gain experience as they play rounds of Zuma Blitz, eventually leveling up and unlocking more power-ups. Users can compare their score with friends at leaderboards. PopCap says it spent over a year developing Zuma Blitz. PopCap has sold over 20 million units of Zuma games to the casual market.