Social game developers working on the Yahoo! Application Platform (Y!AP) can now freely incorporate the Offerpal Managed Offer Platform into their titles. Y!AP is a major part of Yahoo's current push toward gaming, an open platform available to all third-party social developers and designed to distribute games through Yahoo products like Yahoo! homepage, MyYahoo!, Yahoo! Toolbar, and Yahoo! Pulse. Through these products, Yahoo reaches over 600 million users monthly.
The Yahoo version of the Offerpal platform will include all of its standard features, including payment services, ad offer inventory, app install program, and full customer service. Offerpal Director of Marketing Matt McAllister says that Offerpal wanted to be available on the Yahoo platform because social game developers are increasingly looking for new platforms to publish their games. Offerpal wants to, ultimately, go wherever the social developers are going.