Welcome to the Engage Digital Wrap-Up for the week of November 24, 2010. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement. Engage Digital wishes all of its readers a safe and happy Thanksgiving holiday.
- Glu Cuts The Price Of In-App Purchases In Gun Bros: Glu Mobile has cut the prices of all in-app transactions in its freemium game Gun Bros. by roughly 30%.
- Dress Your Xbox Live Avatar In Tron Legacy: Branded avatar fashions based on the upcoming film Tron Legacy have gone live for purchase on the Xbox Live network.
- “Iframe Post Proposal” And Unique Identifier Mechanisms Aim To Solve Facebook User ID Issue: Facebook is proposing a method to embed UIDs in HTTP POST body, which would ensure that it couldn’t accidentally be passed on to third parties through referrer URLs. This would prevent future privacy upsets like the one that got LOLapps briefly banned from Facebook. This method will become the default method for new apps as of December 31 and standard for all Facebook platform apps by March 1, 2011. It is mandatory to begin migration by January 1, 2011.
- Offerpal’s CFO Bill Lonergan Jumps To Rival Ad Platform RadiumOne: Bill Lonergan has leapt from the ad offer network Tapjoy (formerly Offerpal) to RadiumOne, parent company of the gWallet ad offer network. Lonergan’s hire may be related to RadiumOne raising a major upcoming round of funding.