Engage Digital Wrap-Up For The Week Of April 23, 2011

By On April 23, 2011 · Leave a Comment

Welcome to the Engage Digital Wrap-Up for the week of April 23, 2011. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement. Avatar Reality Appoints Tetris Popularizer Henk Rogers As CEO: Blue Mars Mobile developer Avatar Reality [...]

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MindJolt Acquires SGN, Hallpass

By On April 22, 2011 · Leave a Comment

Social gaming firm MindJolt has acquired mobile social developer SGN and online game portal Hallpass Media, each for an undisclosed sum. The acquisition effectively doubles MindJolt’s headcount to 80, gives it four million new users, and adds over 1500 new games to its network. MindJolt strengthens its mobile presence through SGN, whose apps like MiniTycoon [...]

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GREE Acquires OpenFeint For $104M

By On April 22, 2011 · Leave a Comment

Japanese mobile social network GREE has acquired American smartphone mobile social gaming network OpenFeint for $104 million, as part of a process called a triangular merger. GREE says it is Japan’s leading mobile social network with over 25 million users and a market cap of over $3 billion. OpenFeint likewise says it is the largest [...]

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Apple Cracking Down On Pay-Per-Install Networks?

By On April 20, 2011 · Leave a Comment

Apple has begun rejecting apps for containing pay-per-install ad offer walls, apparently now considering the tactic of convincing users to download a game in exchange for virtual currency a violation of clause 3.10 of the iOS Developer Agreement. Clause 3.10 states that, “Developers who attempt to manipulate or cheat the user reviews or chart ranking [...]

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Apple Changes App Store Rankings For Free Games

By On April 18, 2011 · Leave a Comment

Apple has changed the way free and freemium games are ranked in the App Store, as reported by Inside Mobile Apps. The new ranking algorithm reshuffled various App Store top lists over the weekend. Previously the free app list ranked games primarily by number of downloads. Now the ranking appear to weigh other factors like [...]

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Aeria Games Goes Mobile

By On April 18, 2011 · Leave a Comment

Freemium online game publisher Aeria Games has announced plans to launch a mobile game platform in June. The company is currently seeking global mobile game development partners. Aeria Games plans to leverage its millions-strong community of online gamers in launching its new mobile offering. Aeria Games serves North America, South America, and Europe with a [...]

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Engage Digital Wrap-Up For The Week Of April 16, 2011

By On April 16, 2011 · Leave a Comment

Welcome to the Engage Digital Wrap-Up for the week of April 16, 2011. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement. Android Snags Sprint For Direct Carrier Billing. Now Verizon’s The Only Major U.S. Carrier Left: [...]

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Halfbrick Boosts Monster Dash Downloads 123% Using OpenFeint

By On April 14, 2011 · Leave a Comment

Mobile social gaming network OpenFeint has announced that client developer Halfbrick, creator of Fruit Ninja, boosted downloads of its new game Monster Dash 123% in two days by using OpenFeint’s cross-promotion tools. Halfbrick used OpenFeint’s tools to promote Monster Dash within Fruit Ninja, reaching the latter game’s 23 million players. After the promotion, Monster Dash [...]

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MocoSpace: Social Games Are More Social

By On April 14, 2011 · Leave a Comment

Mobile social network MocoSpace has released data from a March study of its users indicating that users who play social games are three times more active overall on social networks than users who do not play social games. Social gamers typically spent three times as long on MocoSpace as non-gamers and had roughly three times [...]

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Century 21 Runs Brand Promotion In Ngmoco’s We City

By On April 12, 2011 · Leave a Comment

Real estate agent franchise Century 21 is conducting its first social game brand promotion in ngmoco‘s freemium iOS city-building game We City. The promotion was designed and led by appssavvy. Through April 26th, We City players will be able to buy Century 21-branded buildings for their virtual cities, including a real estate office, a modern [...]

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