The Top Trumps collectible card game is going to issue a new set of cards based on the Moshi Monsters virtual world. Moshi Monsters serves over 28 million players in over 150 countries. The Moshi Monsters Top Trumps set features over 30 Moshlings and monsters, rating them all by rarity, cuteness, and brains. The Moshi Monsters Top Trumps will retail for £3.99 (or $6.31) per pack. Chains that will carry the cards in the UK include WHSmith, Tesco, ASDA, Waterstones, and Toys R Us.
Moshi Monsters has launched a lot physical merchandise recently, some licensed and some apparently produced by Moshi Monsters publisher Mind Candy. Physical Moshi Monsters goods announced in the past year include Moshi Bandz, printable trading cards, wall graphics (through LTL Prints), and collectible books (through the Penguin Group). The game monetizes through virtual goods sales and optional subscriptions.