Educational kids virtual world SecretBuilders has partnered with LTL Prints to bring some of its characters and graphics to the real world. LTL Prints is now selling wall hangings and stickers printed with SecretBuilders-style avatars, animals, and even historical figures like Shakespeare or Jane Austen. Prices range from $10 for laptop stickers to $150 for seven-foot wall hangings. Other virtual worlds have partenred to sell virtual goods featuring users' custom avatars, which add the hook of individual appeal. Here it's a matter of whether or not the SecretBuilders brand (and aesthetic) is enough on its own.
“SecretBuilders is all about exposing children to literary and cultural characters through game play: children can go on quests with Galileo, chat with Jane Austen, or visit Shakespeare’s home”, said Umair Khan, CEO of SecretBuilders. “Our partnership with LTL PRINTS is an incredible boost to our efforts of bringing role models from the Arts and Humanities into the lives of all children.”