Second Life creator Linden Lab has named Rod Humble its new CEO. Humble comes to Linden from Electronic Arts, where he served as Executive Vice President of the EA Play label. EA Play is the label that published The Sims and its various sequels. Humble is a 20-year games industry veteran who has worked on over 200 titles. Prior to his work with Electronic Arts, Humble served as Vice President of Product Development at Sony Online Entertainment, overseeing work on the MMORPG EverQuest.