Zynga has named former Tecmo Koei CEO Kenji Matsubara new CEO of its Zynga Japan office. Matsubara will take over as new CEO on May 9. Matsubara retired from Tecmo Koei in November of last year. Matsubara joined Dynasty Warriors developer Koei in 2001 and became CEO in 2007, prior to its 2009 merger with Ninja Gaiden developer Temco. Current Zynga Japan CEO Robert Goldberg will remain with Zynga Japan as an adviser after Matsubara’s placement.
Zynga created Zynga Japan following a $150 million investment from Softbank last July, then expanded it with the August acquisition of Japanese social game developer Unoh for a reported $11.6 million. Since then Zynga Japan has released a localized version of Zynga’s FarmVille, called FarmVillage, for the Mixi mobile social network. Social gaming is hot in Japan right now, driven by a high player willingness to spend on virtual goods. CrowdStar successfully deployed its games on Japanese mobile social networks last year. DeNA, the Japan’s largest mobile social gaming network, bought up iOS game developer ngmoco last year for $400 million.
[via Inside Social Games]