Social video distributor Jun Group has issued a statement today advocating virtual currency as a leading way to drive virality for online videos, particularly brand and ad video. Jun Group calls this ad category incentivized social video and says that trading virtual currency for views helps alleviate the “shortage of premium inventory.” Videos like this most frequently appear as part of ad offer services that trade consumer action for virtual currency in partner social games.
“When most brands think of social video, they think fan pages, but the real action for consumers takes place on social games,” said Mitchell Reichgut, founder and CEO of Jun Group. “At first, we were hesitant to use incentivized views as we’d never done anything like it before. But the results are stunning — 90 percent of viewers complete their videos and between three-to-five percent go on to share, tweet, comment, rate, or ‘Like’ them. It’s unlike any other kind of online video.”