Aeria Games has announced that its charity virtual goods drive has raised over $25,000 to benefit victims of the Tohoku earthquake and tsunami in Japan. Aeria Games sold a package of in-game charity virtual goods in each of its many MMOs, with the company matching amounts players spent on charity virtual items. The fundraising event ran from March 16th to March 31st. The funds will go to the American Red Cross Japan Earthquake and Pacific Tsunami Fund or its Japanese equivalent.
The charity virtual goods were called Japan Red Cross Benefit Packages and were available for purchase by players in North America, Europe, and Latin America. Some titles such as Dynasty Warriors Online and Grand Fantasia included specific equipment items in their Benefit Packages that players could wear. Players were encouraged to wear these custom charity items to help inspire other players to donate by buying a Benefit Package. This announcement comes week after Zynga announced that its players had raised $2.5 million for the Red Cross by buying charity virtual goods.