Start-up Bizmey has announced that it has launched a virtual currency monetization product specifically for mobile platforms. Bizmey plans to offer mobile ad offers, pay-per-install offers, and direct payment options that help customers obtain virtual currency more easily. Bizmey’s direct payments will be powered by partnerships with payment service providers including PayPal and Social Gold. Bizmey’s solution is currently available for both Android and iOS, with monetization options available to users on all continents.
Virtual currency monetization is growing rapidly on mobile now that freemium games are growing more popular. While big players like Tapjoy are already active in this space, expect to see more new company and product launches until the mobile landscape stabilizes. Also expect to see more established companies like Adknowledge’s Super Rewards begin moving into the mobile space, effectively following the business patterns common on the Facebook platform before the advent of Facebook Credits.