IMVU Raises $112K With Virtual Goods Group Buying

By On April 14, 2011 · Leave a Comment

Virtual world IMVU announced that it generated over $112,000 in revenue off of a single test of a group buying offer for virtual currency. The offer, called the IMVU Crew-pon, gave users 72 hours to commit to spending $99 USD in exchange for 200,000 IMVU credits. This wasa a 50% discount that let users save [...]

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IMVU Announces Growth, Promotion

By On January 31, 2011 · 3 Comments

IMVU has issued several announcements today concerning the growth of its virtual goods catalog, the promotion of Kevin Henshaw to Vice President of Business Development, and IMVU’s selection as a Red Herring Global 100 Tech Start-up.  IMVU was selected based on its performance, technology innovation, management quality, strategy and market penetration. Henshaw joined IMVU in [...]

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IMVU Launches Holiday E-Card Promotion

By On December 17, 2010 · Leave a Comment

Virtual world IMVU has announced a holiday-themed viral campaign centering on a free e-card virtual gift. The campaign encourages IMVU users to send e-cards that embed IMVU-themed, holiday-themed music videos to friends and family. Users can send the cards to friends on Facebook using Facebook Connect at the IMVU Holiday Card site or via e-mail. [...]

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In-Stat: Virtual Goods Revenue Up 245% Since 2007

By On November 12, 2010 · 1 Comment

Research firm In-Stat has issued a new report today, Virtual Goods In Social Networking And Online Gaming, which finds that revenue generated specifically by sales of virtual goods has increased 245% since 2007. The report found that virtual goods was a $2.1 billion market in 2007 but in 2010 is a market worth $7.3 billion. [...]

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IMVU Heads To Europe In Swedish, More Languages To Follow

By On November 12, 2010 · Leave a Comment

Virtual world IMVU is pushing into the European market with the launch of its first Swedish localization, with localizations to follow in Dutch, French, German, Italian, Portuguese, and Spanish. IMVU is focuses on letting users chat and play games through their avatars. Users can purchase a broad range of virtual goods to customize their avatars [...]

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IMVU Now Available For Mac, iPhone, iPod Touch

By On September 29, 2010 · Leave a Comment

IMVU has announced the release of its first client for the Mac operating system. Founded in 2004, IMVU is a 3D virtual world that currently serves about 50 million registered users. It emphasizes use of avatars for 3D chat and interaction with other members. IMVU will remain free-to-play on Mac and will offer the same [...]

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IMVU Launches Social Games

By On September 21, 2010 · Leave a Comment

Virtual world IMVU is launching casual and social games on its platform. The company plans to partner with social developers Heyzap, Viximo, and OMGPOP to make in-world games available to its over 50 million registered users. IMVU users can launch games from the IMVU Website or from within IMVU's 3DChat virtual world. At launch, IMVU [...]

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Virtual Worlds Wrap-Up For The Week Of June 5, 2010

By On June 5, 2010 · Leave a Comment

Welcome to the Virtual Worlds News Wrap-Up for the week of June 5, 2010. The Wrap-Up is where VWN spotlights stories that we didn't get to cover individually, but still make for interesting reading about the virtual worlds industry. 'Avatar' Mother Goes Missing After Becoming Obsessed With Online 3D World: A UK woman has apparently [...]

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PlaySpan Launches Snoop Dogg Virtual Goods Line

By On May 13, 2010 · Leave a Comment

Today PlaySpan announced that it would begin selling branded virtual goods, debuting a brand-new line of celebrity goods based on the rapper Snoop Dogg. PlaySpan will be providing the goods in partnership with virtual goods master licensor Virtual Greats. The Snoop Dogg goods will go one sale in the virtual world IMVU, which serves over 40 million registered users.  Tweet

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PlaySpan Launches Snoop Dogg Virtual Goods Line

By On May 13, 2010 · Leave a Comment

Today PlaySpan announced that it would begin selling branded virtual goods, debuting a brand-new line of celebrity goods based on the rapper Snoop Dogg. PlaySpan will be providing the goods in partnership with virtual goods master licensor Virtual Greats. The Snoop Dogg goods will go one sale in the virtual world IMVU, which serves over [...]

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