Ad offer network gWallet is launching a new platform for smartphones that will let mobile app developers use virtual currency to generate revenue through branded offers and installs. gWallet will partner with mobile ad exchange Mobclix to expand the new platform's potential reach. The partnership will let gWallet create premium virtual currency offers for mobile platforms which Mobclix will help distribute. gWallet will also provide a self-service solution that will deliver targeted, relevant ads to consumers.
"gWallet is changing the demand equation," said Krishna Subramanian, co-founder of Mobclix, in a press statement. "As an exchange, we see this as a premium opportunity for publishers, as gWallet’s demand from agencies and advertisers is truly unique. We'll work closely with gWallet in extending a new class of offers to the mobile consumer – offers that embrace the new and growing demand for virtual currency as a form of payment."