RadiumOne Social (formerly gWallet) has announced BreakoutBand the winner of the Old Navy Developer Challenge. The contest called for online game developers to integrate the Old Navy brand into their communities in unique and innovative ways. RadiumOne says the contest is the first of its kind between an ad network and a major brand, as [...]
gWallet has partnered with Old Navy for a $15,000 contest that challenges developers to make mock-ups that creatively integrate the Old Navy brand into a social network, game, or virtual world in original and effective ways. The contest begins in early February and will give competing developers ten days to complete their mock-ups. gWallet and [...]
Ad offer network gWallet has partnered with Xfire to become the exclusive monetization partner of the Xfire Arcade tournaments, in which gamers will compete against each other in games of skill to win prizes. Xfire serves over 17 million users worldwide with average concurrency of over 200,000 players at any given time. Xfire Arcade’s new [...]
Welcome to the Engage Digital Wrap-Up for the week of November 24, 2010. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement. Engage Digital wishes all of its readers a safe and happy Thanksgiving holiday. Glu Cuts [...]
Ad offer network gWallet is the exclusive virtual currency monetization partner for SOCO Games, makers of the ecologically conscious Facebook game Earth 2.0. The game's players can raise funds to be donated by SOCO Games to charitable non-profit organizations through playing the game. Tweet
Ad offer network gWallet is launching a new platform for smartphones that will let mobile app developers use virtual currency to generate revenue through branded offers and installs. gWallet will partner with mobile ad exchange Mobclix to expand the new platform's potential reach. The partnership will let gWallet create premium virtual currency offers for mobile [...]
Ad offer network gWallet is forming a brand advisory board to help accelerate entry of brands into social media marketing. The board will be comprised of top agency executives, brand marketers, and entrepreneurs that will advise gWallet on growth and strategy. In the future, the board will expand to include "additional members from all sectors [...]
Ad offer network gWallet announced today that it has served over 1.7 million hours of video in the three months since it launched the feature in early January. Since most of the ad spots gWallet serves are usually between 30 seconds and 1 minute long, that means gWallet has served millions of videos to users [...]
Welcome to the Virtual Goods News Wrap-Up for the week of April 2, 2010. The Wrap-Up is where VGN spotlights stories that we didn't get to cover individually, but still make for interesting reading about the virtual goods industry. Foursquare Will Get 1 Million Users Faster Than Twitter Did Right now the location-based mobile social [...]
Dinglepharb Studios has announced a strategic partnership with gWallet to monetize its upcoming virtual world, Woldtown. Woldtown, based on Dinglepharb's Chinese social world, VVDragon, Woldtown ties into Facebook and lets users play as one of 24 dragon avatars across different locales. It also allows them to earn virtual currency through a Brand Bar at the [...]
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