GoldRun And ADStruc Create AR Billboard In New York

By On April 15, 2011 · Leave a Comment

GoldRun and ADStruc have partnered with Tronic to create an interactive AR billboard in New York City. The billboard, which is near the Holland Tunnel, reads ‘Today I’m Feeling _____’. Users with GoldRun’s location-based smartphone app can view the billboard’s ‘feelings’ with their handsets. The billboard is GPS tagged, so a number of different images [...]

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GoldRun Raises $1.1M For Augmented Reality

By On April 11, 2011 · 1 Comment

Augmented reality platform GoldRun has raised a $1.1 million round of angel funding. Participants include Ed Mathias of The Carlyle Group, Jon Ledecky, United Talent Agency founding partner Jeremy Zimmer, former Sunglass Hut CEO and chairman Jim Hauslein, and Venturehouse Group CEO Mark Ein. Mathias and Zimmer will join GoldRun’s board of directors as part [...]

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GoldRun Partners With B&N, Esquire For Virtual Brooklyn Decker

By On January 21, 2011 · Leave a Comment

Augmented reality firm GoldRun is partnering with Barnes & Noble and Esquire for a location-based promotion that will let customers using GoldRun’s free AR app locate, photograph, and interact with a virtual replica of Esquire February cover model Brooklyn Decker in over 700 Barnes & Noble retail locations nationwide. The promotion will also feature a [...]

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Sorel And GoldRun Partner For Sundance AR Scavenger Hunt

By On January 20, 2011 · 1 Comment

Footwear brand Sorel is partnering with augmented reality firm GoldRun to stage an AR scavenger hunt at this year’s Sundance Film Festival at Park City, Utah. The promotion will also incorporate QR codes and Facebook. Winners in the scavenger hunt will receive boots from Sorel’s Fall 2010 collection, hats, and access to VIP areas of [...]

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GoldRun Builds AR “Pop Up Store” For Airwalk

By On November 9, 2010 · 1 Comment

Augmented reality start-up GoldRun has partnered with the Branded Content Division at Young & Rubicam to create what it calls the “world’s first Invisible Pop Up Store” for shoe brand Airwalk. GoldRun’s Pop Up Store will sell limited edition Airwalk sneakers available exclusively through the augmented reality app. GoldRun made Pop Up Stores available on [...]

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