Foursquare | Engage Digital

Foursquare 3.0 Adds New Features, Rewards

By On March 9, 2011 · Leave a Comment

Foursquare has issued the new 3.0 version of its location-based mobile social network for Android and iPhone. The updated Foursquare includes new features like an Explore tab that suggests nearby points of interest based on a user’s check-in history, six new types of Specials that merchant partners can offer based on a user’s check-in activity, [...]

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Foursquare Expands University Program

By On February 1, 2011 · 2 Comments

Location-based mobile social network Foursquare has expanded its Foursquare for Universities program, making its special university badges unlockable on every college campus worldwide. Foursquare’s very first college partnership was with Harvard roughly a year ago. Three months ago, Foursquare made its university badges available to 100 partner schools, which lead to 25,000 university badges unlocked [...]

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Foursquare Announces 3400% Growth In 2010

By On January 26, 2011 · 1 Comment

Location-based mobile social network Foursquare has announced that it grew 3400% in 2010 and now serves over 6 million registered users. Foursquare has processed 380 million check-ins and processed over 30,000 at the Rally to Restore Sanity in Washington, DC last year. One of those check-ins came from outer space, earning a custom badge for [...]

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Union Square Ventures Announces Opportunity Fund

By On January 17, 2011 · Leave a Comment

Union Square Ventures has announced a new $165 million Opportunity Fund to help the firm pursue late-stage investments at higher valuations. Union Square Ventures was founded in 2003 to invest in the “applications layer of the Web,” leading to investments in companies like Foursquare and Zynga when they were much smaller companies than they are [...]

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Engage Digital Wrap-Up For The Week Of January 15, 2011

By On January 15, 2011 · Leave a Comment

Welcome to the Engage Digital Wrap-Up for the week of January 15, 2011. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement. Buffalo Wild Wings Gets Interactive With SCVNGR Promo: SCVNGR is launching a basketball-themed promo with [...]

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Engage Digital Wrap-Up For The Week Of January 8, 2011

By On January 8, 2011 · 1 Comment

Welcome to the Engage Digital Wrap-Up for the week of January 8, 2011. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement. CoinWhale Kicks Off Combo Deals For Virtual Currency In Social Games: Start-up CoinWhale is using [...]

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Engage Digital Wrap-Up For The Week Of December 23, 2010

By On December 24, 2010 · Leave a Comment

Welcome to the Engage Digital Wrap-Up for the week of December 23, 2010. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement. This will be Engage Digital’s last news post of the year. We will return to [...]

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Zynga Takes Biggest Games-Related Investment Of The Year

By On December 22, 2010 · Leave a Comment

Zynga’s $150 million investment from SoftBank was one of the two largest sums invested in gaming-related companies this year, according to Venture Beat. It tied with $150 million invested in traditional games publisher ZeniMax Media by Providence Private Equity Partners. Other top ten game-related investments of interest to Engage Digital’s coverage are $60 million invested [...]

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Engage Digital Wrap-Up For The Week Of December 11

By On December 11, 2010 · Leave a Comment

Welcome to the Engage Digital Wrap-Up for the week of December 11, 2010. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement. APIv2. You’re Going To Like The Way It Looks. I Guarantee It.: Foursquare’s APIv2 has [...]

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