Engage Digital Wrap-Up For The Week Of January 22, 2011

By On January 22, 2011 · 1 Comment

Welcome to the Engage Digital Wrap-Up for the week of January 22, 2011. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement. Avatar Reality Restructuring: In a surprise move, Avatar Reality CEO Jim Sink has announced that [...]

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CityVille Is The Biggest Social Game Ever

By On January 3, 2011 · 1 Comment

Over the holiday break Zynga‘s CityVille surpassed former flagship title FarmVille and then went on to swell its numbers to over 84.2 million monthly active users according to AppData, surpassing FarmVille’s peak MAU of 83.8 million to become the biggest social game ever on Facebook. CityVille’s DAU has yet to break either of FarmVille’s records, [...]

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CityVille Hits 48M Players, Likely To Pass FarmVille Soon

By On December 21, 2010 · 1 Comment

Zynga may have a new flagship title sometime in the next three days, according to Inside Social Games. CityVille has surged to 48 million monthly active users in its first 18 days of operation and is still acquiring new users. Zynga’s current flagship title, FarmVille, serves around 56 million monthly active users and has held [...]

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After 11 Days, CityVille Serves 22M MAU

By On December 13, 2010 · 3 Comments

Zynga‘s CityVille has acquired over 22 million monthly active users in its first 11 days of operation, according to Inside Social Games. This means that CityVille is growing three times faster than FrontierVille, which had acquired about 7.4 million users during its 12th day of operation. Zynga’s FarmVille also grew at only half the rate [...]

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FarmVille Launches In Japan As FarmVillage

By On December 1, 2010 · 2 Comments

Zynga has launched its flagship social game FarmVille in Japan under the name FarmVillage. The game is currently available in beta for Japanese feature phones through the Mixi mobile social network. This launch closely follows Zynga’s announcement that its next game, CityVille, will launch in beta internationally in English, French, Italian, German, and Spanish. Zynga [...]

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Engage Digital Wrap-Up For The Week Of November 20, 2010

By On November 20, 2010 · 1 Comment

Welcome to the Engage Digital Wrap-Up for the week of November 20, 2010. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement. Confirmed: Accel Sold Facebook Shares At $34B Valuation: Accel Partners has sold less than 20% [...]

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LOLapps Launches RavenwoodFair.com

By On November 5, 2010 · Leave a Comment

LOLapps has launched RavenwoodFair.com, a site that hosts a version of its social game Ravenwood Fair that uses Facebook Connect and supports Facebook Credits for payments but is otherwise accessible outside of the Facebook platform. The move away from Facebook comes after the social network shut down all of LOLapps’s games for two days last [...]

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Zynga Partners With DreamWorks Animation For Megamind Promotion

By On November 3, 2010 · 1 Comment

Zynga is partnering with DreamWorks Animation to create a promotional campaign for the upcoming film Megamind in FarmVille. The promotion will last for 24 hours on November 4 and incorporate a “Mega-Farm” run by Megamind, the film’s titular character.  Players who visit Megamind’s Mega-Farm can get two exclusive promotional virtual items, a Mega-Grow formula that [...]

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Engage Digital Wrap-Up For The Week Of October 30, 2010

By On October 30, 2010 · 1 Comment

Welcome to the Engage Digital Wrap-Up for the week of October 30, 2010. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement. Allods Online “More Free-To-Play Than Ever” With New Patch: Allods Online‘s latest patch gives free [...]

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Zynga Launches FarmVille For iPad

By On October 22, 2010 · Leave a Comment

Zynga has finally launched a version of its hit social game FarmVille designed specifically for iPad. Previously iOS users could only play a version of FarmVille designed for the iPhone's much smaller screen, though there was reason to believe an iPad version was coming. The app is labeled as an HD app and features pinch-to-zoom [...]

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