Today the ad offer network Offerpal Media announced that it would launch a display ad network. This would allow Offerpal's clients to use the company as a total monetization solution, rather than simply for direct payment and ad offer services. The network is designed to let Offerpal's advertising partners gain immediate access to social network audiences, through the company's current network of social gaming partners.
"Social gaming has high engagement metrics. Users come back so often, practically every day, that advertisers have to follow the eyeballs. If [social gaming] is where the users are, this is where advertisers need to be," said Offerpal Director of Marketing Matt McAllister.