Disney CEO Bob Iger has named not one but two new executives to oversee the Disney Interactive Media Group. Former Yahoo Vice President and Head of Media James Pitaro and Playdom CEO John Pleasantswill oversee Disney Interactive as "co-presidents," each managing half of the group's businesses, beginning October 18. They are replacing former President Steve Wadsworth, who announced his departure on September 24.
Pitaro will oversee Disney Online, Disney's branded Web and social media sites. Pleasants will oversee Disney's overall games strategy, including console, mobile, virtual worlds, and online games. The Disney Interactive Media Group has posted $130 million in losses for the first nine months of 2010, making it the company's only unprofitable division. The restructuring is designed to make the two halves of Disney Interactive more responsive and focused businesses.