Paramount Pictures has announced that Funtactix will develope a virtual world based on the upcoming animated feature film Rango. The virtual world, called Rango: The WORLD, will launch alongside the Rango film on March 4. It will be one of several virtual worlds based on Paramount film properties that Funtactix will create using its ‘The WORLD’ engine, which the company has spent the last few years developing. In Rango: The World, players can create their own avatar and customizable hub area. Players can explore environments from the film, meet the film’s characters, play games, and complete quests.