Bella Sara Publisher Changes Names To Reflect Broader Market

By On February 3, 2010 · Leave a Comment

Hidden City Games, the worldwide licensee of horse-themed virtual world Bella Sara, announced today that it was changing its name to Hidden City Entertainment. The company says the change is in recognition of its new goals and objectives as it moves forward. Hidden City initially built its management team from  Wizards of the Coast, which [...]

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New Pricing Options for SmartyCard

By On July 30, 2009 · 1 Comment

Based on feedback solicited from parents over the course of the past two months, SmartyCard is adding subscription-based rates to its pricing options, the company said today. The idea behind the move is to help parents take the guess work out of topping off a child's SmartyCard account (and for parents who might forget to [...]

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New Pricing Options for SmartyCard

By On July 29, 2009 · 1 Comment

Based on feedback solicited from parents over the course of the past two months, SmartyCard is adding subscription-based rates to its pricing options, the company said today. The idea behind the move is to help parents take the guess work out of topping off a child's SmartyCard account (and for parents who might forget to [...]

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Virtual Rewards Trump The Physical 85% Of The Time With SmartyCard

By On March 26, 2009 · 3 Comments

Earlier this month saw the debut of SmartyCard, a new service tying educational games to physical and virtual rewards. Parents purchase a set amount of virtual currency, which is then doled out to kids after taking quizzes or following other lessons. Today SmartyCard announced that almost 85% of its virtual points had been spent on virtual world [...]

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Virtual Rewards Trump The Physical 85% Of The Time With SmartyCard

By On March 26, 2009 · Leave a Comment

Earlier this month saw the debut of SmartyCard, a new service tying educational games to physical and virtual rewards. Parents purchase a set amount of virtual currency, which is then doled out to kids after taking quizzes or following other lessons. Today SmartyCard announced that almost 85% of its virtual points had been spent on [...]

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SmartyCard Ties Learning Games To Virtual Rewards; Eight Virtual World Partners At Launch

By On March 3, 2009 · Leave a Comment

Debuting today at DEMO, SmartyCard offers an educational games platform that ties in to a virtual currency with rewards ranging from subscriptions to virtual worlds and virtual goods (Club Penguin and Webkinz are listed as "most popular" options) to physical toys. Targeting kids 7-12, SmartyCard lets users play games and take quizzes around specific subjects. [...]

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SmartyCard Ties Learning Games To Virtual Rewards; Eight Virtual World Partners At Launch

By On March 3, 2009 · Leave a Comment

Debuting today at DEMO, SmartyCard offers an educational games platform that ties in to a virtual currency with rewards ranging from subscriptions to virtual worlds and virtual goods (Club Penguin and Webkinz are listed as "most popular" options) to physical toys. Targeting kids 7-12, SmartyCard lets users play games and take quizzes around specific subjects. [...]

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Bella Sara to be Represented by Kidz Entertainment/EEMC

By On January 14, 2009 · Leave a Comment

Kidz Entertainment/EEMC announced today that it had been selected by Bella Sara's licensing agents, ITV Global Entertainment, to represent the horse-themed collectible trading card and virtual world property. Kidz Entertainment will now begin a push for the Bella Sara brand through licensing and marketing in Nordic and Central and Eastern European territories. The campaign is [...]

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