Blue Mars Mobile Introduces In-App Purchases

By On March 10, 2011 · 1 Comment

Avatar Reality has released version 1.1 of its free Blue Mars Mobile virtual world application for iOS devices. The latest update introduces in-app purchases. Avatar Reality says that Blue Mars Mobile is the first 3D iOS app to offer “thousands” of user-generated items for purchase. The upgraded app provides users with a selection of free [...]

Continue Reading →

Avatar Reality Launches Blue Mars Mobile

By On February 4, 2011 · 2 Comments

Avatar Reality has launched its free Blue Mars Mobile application for iOS devices. The current version of the app allows users to view avatars from the Blue Mars virtual world and rate them, with the most popular avatars appearing on a Top Rated list. Users can also track avatar updates and the latest fashion releases [...]

Continue Reading →

Engage Digital Wrap-Up For The Week Of January 22, 2011

By On January 22, 2011 · 1 Comment

Welcome to the Engage Digital Wrap-Up for the week of January 22, 2011. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement. Avatar Reality Restructuring: In a surprise move, Avatar Reality CEO Jim Sink has announced that [...]

Continue Reading →

DLAB Announces Blue Mars Business District

By On October 18, 2010 · Leave a Comment

Avatar Reality is partnering with DLAB to launch OnLand, a business-oriented district for its Blue Mars virtual world. OnLand will launch on October 21st with a special event that takes place both in OnLand itself, where Avatar Reality CEO Jim Sink will speak, and at Teesside University in Middlesbrough, England. "OnLand is a uniquely innovative [...]

Continue Reading →

Avatar Reality Hires Wagner James Au

By On September 9, 2010 · Leave a Comment

Avatar Reality, developer of the Blue Mars virtual world, has hired longtime virtual worlds consultant and writer Wagner James Au to blog regularly about Blue Mars at Blue World Notes. Blue Mars is a 3D virtual world that emphasizes user-created content.  "We are very pleased to have James join our team," said Avatar Reality CEO [...]

Continue Reading →

Quick Stat: Blue Mars Growing At 10% Per Month

By On April 22, 2010 · Leave a Comment

In an interview with Honolulu Weekly, Avatar Reality CEO Jim Sink said that while the user base for his company's virtual world, Blue Mars, was under 100,000 right now, that number was growing at 10 percent each month. He's counting on Avatar Reality's recently announced plans to stream Blue Mars and reduce the need for [...]

Continue Reading →

Quick Stat: Blue Mars Growing At 10% Per Month

By On April 22, 2010 · Leave a Comment

In an interview with Honolulu Weekly, Avatar Reality CEO Jim Sink said that while the user base for his company's virtual world, Blue Mars, was under 100,000 right now, that number was growing at 10 percent each month. He's counting on Avatar Reality's recently announced plans to stream Blue Mars and reduce the need for [...]

Continue Reading →

Avatar Reality Taking Blue Mars To The Clouds

By On April 14, 2010 · Leave a Comment

In 2007 when Avatar Reality first began showing off its virtual world, Blue Mars, much of the talk was high fidelity environments built on CryEngine 2. The early screen shots were certainly something to see compared to most virtual worlds.  But that beauty came with high system requirements. Now, however, Avatar Reality has announced that [...]

Continue Reading →

Avatar Reality Taking Blue Mars To The Clouds

By On April 14, 2010 · Leave a Comment

In 2007 when Avatar Reality first began showing off its virtual world, Blue Mars, much of the talk was high fidelity environments built on CryEngine 2. The early screen shots were certainly something to see compared to most virtual worlds.  But that beauty came with high system requirements. Now, however, Avatar Reality has announced that [...]

Continue Reading →

Avatar Reality Raises $4.2M, Hires Trent Ward

By On March 25, 2010 · Leave a Comment

Avatar Reality has raised another $4.2 million, from VCs including including Henk Rogers, a co-founder of Avatar Reality, and Kolohala Ventures. The new funds bring its investment total to over $13 million. Last October the company launched the open beta of Blue Mars, a 3D virtual world with impressive graphics and  options for users to socialize and [...]

Continue Reading →