Real estate agent franchise Century 21 is conducting its first social game brand promotion in ngmoco‘s freemium iOS city-building game We City. The promotion was designed and led by appssavvy. Through April 26th, We City players will be able to buy Century 21-branded buildings for their virtual cities, including a real estate office, a modern home, and a skyscraper. Century 21 chose to We City for its promotion because of the game’s real estate theme and demographics of the game’s players, which are mostly adults between the games of 25 and 44.
“Century 21 agents are connecting with the next generation of buyers and sellers,” said Bev Thorne, Chief Marketing Officer of Century 21, in a press statement. “We’re proud to be at the center of a new frontier in marketing, which enables gamers to interact with our brand in an expected and exciting way. Our integration with We City offers unique, in-game value to players as well as the opportunity to view videos from our newly launched ad campaign or install our updated mobile app. Both of these activities will introduce the next generation of home buyers, sellers, agents and entrepreneurs to the smarter, bolder, faster Century 21.”