Web-based virtual world Frenzoo has announced plans to develop clients for the Android and iOS mobile operating systems. Frenzoo is powered by the Unity engine and plans to leverage Unity’s cross-platform features to help build its initial mobile client apps as well as a Flash-based release for the upcoming Flash Player with 3D acceleration supported (codenamed “Molehill”). This release is intended to be compatible with mobile Web browsers. In the long term, Frenzoo plans to leverage WebGL and HTML5 to help grow and unify its mobile presence.
Frenzoo expects to launch its first mobile client apps in Q3 of this year. The shift to a mobile focus makes sense given Frenzoo’s core demographic of teen users. Frenzoo emphasizes chat and virtual fashions that users can buy using cash-based virtual currency, giving the virtual world an intuitive way to monetize on mobile. Frenzoo is available in English, Spanish, Japanese, Chinese, German, Portuguese, and Dutch. Other virtual words are starting to go mobile, too, most notably Avatar Reality’s Blue Mars.