GoldRun and ADStruc have partnered with Tronic to create an interactive AR billboard in New York City. The billboard, which is near the Holland Tunnel, reads ‘Today I’m Feeling _____’. Users with GoldRun’s location-based smartphone app can view the billboard’s ‘feelings’ with their handsets. The billboard is GPS tagged, so a number of different images can appear as part of the billboard’s ‘feelings’ at the same time. Users can tag the billboard with AR emoticons and share their feelings with others through Twitter and Facebook.