Apple has begun rejecting apps for containing pay-per-install ad offer walls, apparently now considering the tactic of convincing users to download a game in exchange for virtual currency a violation of clause 3.10 of the iOS Developer Agreement. Clause 3.10 states that, “Developers who attempt to manipulate or cheat the user reviews or chart ranking [...]
Start-up Bizmey has announced that it has launched a virtual currency monetization product specifically for mobile platforms. Bizmey plans to offer mobile ad offers, pay-per-install offers, and direct payment options that help customers obtain virtual currency more easily. Bizmey’s direct payments will be powered by partnerships with payment service providers including PayPal and Social Gold. [...]
Tapjoy and Glu Mobile have partnered to help fuel growth and monetization in Glu’s freemium mobile social game Gun Bros, which has been downloaded 6.8 million times on iPod, iPhone, iPad, and Android since its launch late last year. In its first two months alone, Gun Bros generated $610,000 in non-GAAP revenue for Glu Mobile. [...]
European ad offer network Supersonic Ads is offering a new product called BrandConnect that’s designed to deliver “cost-per-engagement” virtual currency monetization in mobile and social games. BrandConnect can be integrated with a game through JavaScript code and is user-initiated through an icon, button, display ad, or in-game message. Users can earn virtual currency by interacting [...]
OpenFeint is partnering with Adknowledge to announce a new set of monetization tools for iOS developers called OFX2.0. The new toolset lets developers of freemium games that include virtual currency integrate a pay-per-install network powered by Adknowledge’s Super Rewards directly through OpenFeint. One of the first companies to integrate OFX2.0 will be OpenFeint’s sister YouWeb-incubated [...]
European ad offer network SponsorPay has raised a Series A2 $5 million round of funding from Nokia Growth Partners. SponsorPay plans to use the funding to expand its offering to mobile platforms and implement cross-platform features. The company also says the relationship with Nokia will offer access to global industry networks and attractive business development [...]
Hi5 has announced a new monetization platform called SocioPay. The platform features a blend of ad and commerce monetization that hi5 says can boost a game’s revenue by 200% to 300% in initial tests. SocioPay is designed to track a user’s behavior and offer the optimal solution for every commerce opportunity with that customer. Users [...]
Adknowledge announced that its virtual currency monetization service, Super Rewards, would now be available for iOS devices through the Adknowledge iOS SDK. The SDK will let app developers and publishers generate additional revenue from freemium apps through ad offers and application installs. The SDK supports iPad, iPhone 3G, iPhone 3GS, and iPhone 4G devices running [...]
Tapjoy has launched a new Pay-Per-Action distribution network for Android and iOS devices. The Pay-Per-Action network is designed to improve the effectiveness of advertising, engagement, and reach of mobile apps already downloaded by consumers. The network is designed to benefit brand advertisers and mobile developers who want to reward users for engaging with their mobile [...]
International ad offer network SponsorPay says its userbase grew by 700% from January to December 2010. The company expects growth to continue in 2011, thanks to new video ad and social media branding campaigns that will run in Europe, South America, and North America. SponsorPay also reported a 22% increase in user engagement and a [...]
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