Given rapid pace of innovation with location-based services and mobile marketing we are adding a LBS and Mobile Marketing track to our 5th annual Engage! Conference and Expo. The news comes just a month after our first Location Based Marketing Summit. The 1 day track will bring LBS and mobile marketing to Engage’s audience of [...]
We announced our co-location and partnership with American International Toy Fair in June but thought it worth repeating here for who tuned in more recently and may not be aware of the relationship. For those of you who don’t know, Toy Fair is the largest toy and youth product exhibition in the Western Hemisphere. More [...]
Now in our 5th year, Engage! Conference and Expo receives a new theme for 2011: Tools and strategies for reaching the constantly connected consumer. The proliferation of new devices and services allowing consumers to be “always on” creates a new set of challenges for companies eager to have an impact with consumers. Engage! provides insight [...]
We are excited to announce that earlybird registration has opened for the 2011 Engage Conference and Expo®, taking place February 15-16, 2011 at the Javits Convention Center in New York City. Engage is the definitive event for companies eager to reach constantly connected consumers. Our 2011 show focuses on “user engagement everywhere” and will feature a [...]
Top 13 Reasons You Can’t Afford to Miss Engage Expo Santa Clara taking place next week in Santa Clara. Registration ends this Friday so don’t miss out. #1. Meet and network with hundreds of executives including leaders at Ganz, Wild Planet Entertainment, Pogo/EA, Jafco Ventures, Activision, Electronic Arts, Build-A-Bear Workshop, Jax Ltd., Apple, Hasbro, American [...]
Online registration for the Engage Expo Santa Clara will close in 5 days, this Friday, September 17th. Discounted registration of $595 is available until this Friday when online registration closes. Also group discounts are available. Register two people and the third person is free. This is not something we’ve promoted heavily but a number of [...]
According to a new study from ABI Research, businesses are primed to spend $1.8 billion on Location-based advertising in 2015 as part of their overall mobile marketing budgets. “It’s still early days and there’s no single ‘right’ approach to location-based advertising,” says ABI Research practice director Neil Strother. “This remains a very fragmented market that [...]
Disney Consumer Products is looking to establish a set of standards for web-connected toys. The idea of establishing standards has received mixed reviews from other major toy companies. Web connected toys are now the norm but companies are left to their own devices when it comes to design and implementation, according to Kenlip (Ken) Ong, [...]
We are super pleased to announce an Engage Expo Santa Clara fireside chat with Peter Vesterbacka Mighty Eagle (and head of North America operations) for Finnish developer Rovio, creators of the iPhone hit Angry Birds (6.5 million sold since Dec). Peter will discuss how Rovio is taking it’s iPhone originated brand and plans to turn [...]
In order to allow those on vacation to still take advantage of the earlybird registration rate when they return, we have extended early registration for Engage Expo Santa Clara until Sept. 10th. The show dates are Sept. 22-23 at the Santa Clara Convention Center. Some exciting news coming very shortly about new speakers. Tweet
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