Size of the “50 and over” Market: 100 Million People, Growing at 10,000 People A Day

The “50 and over” market is the largest and fastest-growing consumer market in the United States. Just how big is the “50 and over” market in the U.S.?  Here are some answers:

• 100 million people are 50 and over and that number is growing.
• 10,000 turning 50 every day for the next 3 years.
• 10,000 turning 65 every day for the next 18 years.
• $3 trillion (yes trillion) in annual consumer spending
• 30% of the population, but over 50% of consumer spending in every vertical – especially health care

Join us next week at AARP Health Innovation@50+ LivePitch Sept. 21 in New Orleans and plan your 50+ strategy. Online registration ends this Friday.

Join us for App Conference – October 18-19, 2012 in Santa Clara