In this video from App Developers Conference, David Gill – VP, Mobile Media and Marketing , The Nielsen Company is going to give you some insight into how mobile devices are defining how consumers shop and buy.
David’s talk will encompass three main topics:
– Background Conditions
– Mobile and the purchase funnel
– Contributing trends – Apps, QR Codes, DoD
Join us for App Conference – October 18-19, 2012 in Santa Clara