2011 April | Engage Digital

Layered Virtual World Weblin Plans Relaunch

By On April 19, 2011 · 1 Comment

Virtual world Weblin is in the process of relaunching after its closure two years ago. Weblin is a layered virtual world that integrates avatars and social interaction into the process of browsing Web pages. At its peak, Weblin served over 3 million users with 170,000 users logging in weekly and had plans to launch a [...]

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Apple Changes App Store Rankings For Free Games

By On April 18, 2011 · Leave a Comment

Apple has changed the way free and freemium games are ranked in the App Store, as reported by Inside Mobile Apps. The new ranking algorithm reshuffled various App Store top lists over the weekend. Previously the free app list ranked games primarily by number of downloads. Now the ranking appear to weigh other factors like [...]

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Aeria Games Goes Mobile

By On April 18, 2011 · Leave a Comment

Freemium online game publisher Aeria Games has announced plans to launch a mobile game platform in June. The company is currently seeking global mobile game development partners. Aeria Games plans to leverage its millions-strong community of online gamers in launching its new mobile offering. Aeria Games serves North America, South America, and Europe with a [...]

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Engage Digital Wrap-Up For The Week Of April 16, 2011

By On April 16, 2011 · Leave a Comment

Welcome to the Engage Digital Wrap-Up for the week of April 16, 2011. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement. Android Snags Sprint For Direct Carrier Billing. Now Verizon’s The Only Major U.S. Carrier Left: [...]

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Bigpoint’s Battlestar Galactica Picks Up 1M Users

By On April 15, 2011 · Leave a Comment

Bigpoint has announced that its freemium browser-based Battlestar Galactica Online MMORPG has acquired over 1 million registered users in its first six weeks of operation, making it the company’s most successful launch since its founding in 2002. The game is based on the Syfy television series produced by Universal Cable Productions and features 3D graphics [...]

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GoldRun And ADStruc Create AR Billboard In New York

By On April 15, 2011 · Leave a Comment

GoldRun and ADStruc have partnered with Tronic to create an interactive AR billboard in New York City. The billboard, which is near the Holland Tunnel, reads ‘Today I’m Feeling _____’. Users with GoldRun’s location-based smartphone app can view the billboard’s ‘feelings’ with their handsets. The billboard is GPS tagged, so a number of different images [...]

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IMVU Raises $112K With Virtual Goods Group Buying

By On April 14, 2011 · Leave a Comment

Virtual world IMVU announced that it generated over $112,000 in revenue off of a single test of a group buying offer for virtual currency. The offer, called the IMVU Crew-pon, gave users 72 hours to commit to spending $99 USD in exchange for 200,000 IMVU credits. This wasa a 50% discount that let users save [...]

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Halfbrick Boosts Monster Dash Downloads 123% Using OpenFeint

By On April 14, 2011 · Leave a Comment

Mobile social gaming network OpenFeint has announced that client developer Halfbrick, creator of Fruit Ninja, boosted downloads of its new game Monster Dash 123% in two days by using OpenFeint’s cross-promotion tools. Halfbrick used OpenFeint’s tools to promote Monster Dash within Fruit Ninja, reaching the latter game’s 23 million players. After the promotion, Monster Dash [...]

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