Mobile social network MocoSpace has released data from a March study of its users indicating that users who play social games are three times more active overall on social networks than users who do not play social games. Social gamers typically spent three times as long on MocoSpace as non-gamers and had roughly three times as many friends as the average non-gamer. MocoSpace says this data should be very significant to social advertisers and publishers, as it clearly indicates that social gamers are a highly engaged and therefore valuable audience.
MocoSpace conducted the study by selecting an anonymous sample of 10,000 of its 18 million registered users. Details of the study indicated that the social gamers spent an average of 141 minutes at the site while non-gamers spent only an average of 45 minutes. Social gamers averaged 50 friends each while non-gamers averaged 18 each. In addition, social gamers uploaded an average of twice as many photos per day as non-gamers. MocoSpace launched its social games platform in October 2010.
Right now MocoSpace hosts roughly half-a-dozen games, developed both in-house and by third parties. On average, MocoSpace’s users generate 3 million minutes of activity per day playing games. MocoSpace has made aggressive moves to grow its platform since launch, including the creation of a $1 million fund to encourage increased development of mobile browser games in HTML5. Recipients of money from the fund include Kooky Panda, New Game Town, and Joyplay.
An infographic summarizing MocoSpace’s findings is included below.
Join us for App Conference – October 18-19, 2012 in Santa Clara