Augmented reality platform GoldRun has raised a $1.1 million round of angel funding. Participants include Ed Mathias of The Carlyle Group, Jon Ledecky, United Talent Agency founding partner Jeremy Zimmer, former Sunglass Hut CEO and chairman Jim Hauslein, and Venturehouse Group CEO Mark Ein. Mathias and Zimmer will join GoldRun’s board of directors as part of the round. GoldRun plans to use the funds to develop a series of new user and client side feature sets that will expand the range of AR interactions its platform can support.
GoldRun also plans to spend the next year increasing its sales activity and accelerating the deployment of its services throughout the US and key international markets. By the end of the year, GoldRun plans to add vcommerce, gaming, and user-generated content to its platform. GoldRun’s platfrom is a mobile app that serves as a dynamic delivery system for augmented reality content that mirrors the interactive, visually-driven experiences of the Web in the offline world.
The platform also incorporates location-based elements, able to GPS-like 2D and 3D virtual goods to specific locations like airports, retail stores, and events. Users can locate, interact with, and take photos of virtual objects in real-world locations through GoldRun. Brands and advertisers can also offer incentives for these interactions with real-world rewards. GoldRun has run augmented reality campaigns for partners including H&M, Airwalk, Young & Rubicam, Esquire, Barnes & Noble, Marc Ecko, Universal Pictures, A&E Network, Sorel, Interscope Records and Oklahoma University.
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