Funtactix and Paramount Digital Entertainment have launched Rango: The WORLD, a virtual world based on the Rango animated film from Paramount Pictures and Nickelodeon Movies that opens in theaters nationwide today. Rango: The WORLD is based directly on visual assets built for use in the film, which could be imported into the virtual world using Funtactix’s The WORLD engine. Players of Rango: The WORLD can create their own avatar and explore the town of Dirt from the film.
Players will get their own customizable area in Dirt and then be able to explore the world by completing quests and competing in mini-games. Avatar characters are fully-animated and can be dressed in “hundreds” of clothing options players unlock as they level-up in Rango: The WORLD, including film-themed items like cowboy hats, vests, boots, and spurs. Players can interact with the avatars of characters from the film. Rango: The WORLD is free-to-play and requires no downloads, with special options available to premium subscribers.
Rango: The WORLD will be a kid-friendly game, with moderators monitoring the environment make sure it’s safe for players of all ages. Paramount Pictures is also partnering with Zynga to promote Rango through a special branded mission in FrontierVille. Despite the recent contractions in the virtual world market, Funtactix is a developer that’s been active in the industry for a surprisingly long time. Funtactix’s first project was a virtual world called Moondo, launched during the height of the first virtual world boom.
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