SupersonicAds Launches BrandConnect For In-Game Engagement Campaigns

European ad offer network Supersonic Ads is offering a new product called BrandConnect that’s designed to deliver “cost-per-engagement” virtual currency monetization in mobile and social games. BrandConnect can be integrated with a game through JavaScript code and is user-initiated through an icon, button, display ad, or in-game message. Users can earn virtual currency by interacting with in-game assets like branded widgets and videos. Global brands launching campaigns with Supersonic Ads will include Vodafone, Disney, Hasbro, Sony Pictures, Kellogg’s, Citroen, Mars Foods, and Channel 4.

“Social and online games are in a unique position to deliver creative and targeted brand engagement opportunities,” said Greg Mills, Vice President of Business Development at Digital Chocolate, in a press statement. “At Digital Chocolate, integrated branding campaigns play a significant role in the monetization strategy for our game titles. Integrating brand engagement campaigns with SupersonicAds has been working really well for us, doubling our offer wall revenues in European markets while maintaining a positive user experience.”

Supersonic Ads’s cost-per-engagement offers are completely in-game and don’t require the user to leave the destination site. This is the first big announcement from Supersonic Ads since the company closed a $2 million round of funding last August. Supersonic Ads’s parents include Digital Chocolate, Bigpoint, Playdom, and Kabam!. Superonic Ads is also integrated into the Live Gamer platform. Supersonic Ads’s offer inventory focuses on reaching European and Latin American users of globally available freemium online games.

“The best online publishers differentiate themselves by outstanding overall entertainment experiences, whether it is through mobile apps, social networks or online games,” said Gil Shoham, CEO of SupersonicAds. “BrandConnect allows publishers to maintain great user experience while increasing revenue opportunities beyond the offer wall. In addition, brands can now connect with their target audience during a highly rewarding experience across multiple platforms including Web, iPhone, iPad and Android devices.”

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