Electronic Arts has announced that it’s extending its EA Partners c0-publishing program to iOS and Android through its Chillingo subsidiary and to Facebook through its Playfish subsidiary. EA established its EA Partners program in 2003, which allows third-party developers to cooperate with EA for publishing and distribution. Developers that have worked with EA Partners include Epic Games, Vanguard Games, and Paramount Digital Entertainment. Games published through the EA Partners program include Bulletstorm, Rock Band, and the Left 4 Dead series.
“The EA Partners program has proven to be a phenomenally successful model. It is an all around win-win situation. The program allows EA to partner with some of the world’s best console, PC and digital developers while providing those independent developers with a global distribution/publishing partner,” said Bryan Neider, EA Games Label COO and General Manager of EA Partners, in a press statement. “We’re excited to be able to offer current and future partners the mobile and social expertise of Chillingo and Playfish respectively. Like EA Partners, Chillingo and Playfish work with the best development talent in the mobile and social gaming space.”
The previous version of the Partners program focused on console, PC, and digital platforms exclusively. Now EA hopes to begin aggressively targeting iOS, Android, and Facebook. EA acquired mobile game distributor Chillingo last October, reportedly for $20 million. Chillingo partners include Angry Birds developer Rovio and Cut the Rope developer ZeptoLab. Chillingo’s acquisition came roughly one year after EA acquired social game developer Playfish for roughly $300 million.
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