DFC Intelligence has announced that it will release its latest report, Monetizing the European Market for Virtual Currency, later this week. The report, researched in cooperation with Skrill Holdings and Live Gamer, finds that Microtransactions in European games will be worth $4.2 billion by 2015. This forecast effectively calls for the European market to grow by 89% from its current value of $2.2 million in the next four years. DFC Intelligence says that Europe is a key market for game developers, though one that is traditionally under-served due to payment difficulties.
“The European market is actually underserved when it comes to digital content. We are finding that performance often comes down to how well a company is able to tackle the many local idiosyncrasies of consumer preferences for distribution and payment,” said David Cole, DFC analyst, in a press statement. “When looking at the transaction data, one thing that stands out is the surprising activity from certain countries such as Romania. However, when you understand that consumers in Romania have a sophisticated broadband and payment infrastructure in place it starts to make sense.”
DFC Intelligence’s report says the average Romanian consumer makes five transactions a year with an average value of $24 each. In light of this, DFC Intelligence predicts that content providers that tackle the issue of European payments country-by-country are most likely to be successful. DFC Intelligence’s conclusions are drawn from transaction data provided by Skrill Holdings, operator of payment services provider Moneybookers, and Live Gamer. DFC Intelligence examined data from over 300,000 European consumers in 27 different European countries.
“This report clearly identifies the global demand for virtual currencies and digital goods is on the rise. In order to maximize their potential, European publishers in particular are looking for payment providers that have a deep understanding of the industry and the scale and expertise to offer a wide range of options that literally extend to all four corners of the earth to meet gamers’ demands,” said Martin Ott, co-CEO of Skrill Holdings, in a press statement.
Join us for App Conference – October 18-19, 2012 in Santa Clara