Popular Russian social game Little Brownies has become one of the first games to launch on multiple international social networks using Pixonic‘s PixAPI platform, which became available in December 2010. Thanks to PixAPI, Bit.Games Studio’s Little Brownies is now available on Friendster, Hi5, Sonico, and StudiVZ. These networks reach over 500 million users throughout Asia, Latin America, and Europe. Right now Little Brownies is one of the fastest-growing social games available on StudiVZ.
“PixAPI is an absolutely unique platform which allows to make the game ready and launch it in major social networks in 5-7 days, considerably cutting down the time and expenses for game adjustment to social network APIs, minimizing the launch time and shifting all marketing costs to the publisher’s shoulders,” said Elena Masolova, CEO at Pixonic, in a press statement. “Today our portfolio boasts more than 40 games by 17 developers from 7 countries. We are actively entering new social networks: our games are played in 11 networks today, however by June 2011 we plan to bring the number up to 25 networks with more than 2 billion registered users.”
Little Brownies is based on Russian folklore and features numerous references to specifically Russian cultural themes. Players in the game become a house sprite called a brownie tasked with keeping a particular house clean. In Russia, Little Brownies served over 2.2 million monthly active users. Bit.Games Studio hopes to grow a worldwide audience for Little Brownies by deploying the game quickly to international social networks. Rather than localizing the game for new cultural audiences, Bit.Games Studio wants to draw players in with the Russian flavor of Little Brownies.
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