Kontagent Tracking Over 100M Facebook Users

By On February 11, 2011 · Leave a Comment

Social game and app analytics firm Kontagent now tracks over 100 million Facebook users, over 500 million daily “event messages”, and over 15 billion messages per month through its Kontagent Social Event Tracking Platform. That means Kontagent has partnered with enough top social games and apps to be tracking the activity of roughly one out of every six Facebook users. At this time in 2009, Kontagent’s platform tracked only 2 million users. One year ago, Kontagent tracked roughly 30 million users. Kontagent says that many of its current partners signed up in the past three months, after the company rolled out version 2.0 of its product.

The boom in the past few months has driven Kontagent’s monthly active user base up by over 300% in the past year. The Kontagent 2.0 update included major new features like social event tracking and social funnel analysis. Kontagent says its partners now include Sony, Electronic Arts, Ubisoft, Konami, THQ, PopCap Games, Tencent, 2K Games, Take-Two Interactive, Perfect World, Gaia Online, OMGPOP, Funzio, and Digital Chocolate. Media companies like CBS and News Corp also use Kontagent’s platform.

While market leader Zynga doesn’t use Kontagent’s analytics product, Kontagent says that’s because Zynga has created its own in-house analytics platform. Zynga, like all social game developers, is still reliant on user analytics to maintain the popularity of top games. Kontagent’s Kontagent Social Event Tracking Platform tracks engagement, virality, and user demographics in Facebook applications. The data the platform generates helps developers make day-to-day changes to a game, then iterate and refine those changes based on the latest user behavior information.

Kontagent plans to begin offering its services to other platform, like MySpace and OpenSocial, in the future. Kontagent was founded in 2007 and is based in San Francisco, with an addition office in Toronto. In April 2010, Kontagent took $1 million in funding from angel investors including Mochi Media co-founder Jameson Hsu, YoVille creator Greg Thomson, and (fluff)friends creator Mike Sego. Kontagent used the funds to help publish its successful Kontagent 2.0 product update.