DeNA announced its earnings for Q3 2010 today and projected $1.3 billion in revenue for the fiscal year ending on March 31. The company projects 2010 operating profits in the range of $260 to $675 million. DeNA generates roughly 90% of its revenue through in-game microtransactions in its Mobage Town mobile social gaming network. This exceeds the $500 to $800 million Zynga expects to earn this year as well as Electronic Arts’s GAAP $1.05 billion in revenue (but not EA’s unadjusted non-GAAP revenue of $1.41 billion). DeNA says it generates 13 times more revenue revenue per player than Zynga does.
For Q3 2010, DeNA generated $359 million in revenue, up 153% year-over-year and 9% quarter-over-quarter. Operating profit was $181 million, up 181% year-over-year and 8% quarter-over-quarter. Last year DeNA acquired mobile social developer ngmoco for $400 million, about 13 times the developer’s revenue. A partnership with Yahoo! Japan has made DeNA’s games available to PC users. More recently, DeNA has hatched plans to launch a Western version of Mobage Town, as well as a Chinese version. The Japanese Mobage Town service supports over 300 developers, 750 games, and 22 million registered users.
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