Social game developer Zynga is partnering with Paramount Pictures and Nickelodeon Movies to promote the upcoming film Rango through a special branded mission in FrontierVille. In the mission, players search for the titular Rango character, who tells the player that he or she needs to save their town from a drought just as in the [...]
Gaming portal Bigpoint has announced a deal that would let it distribute games published under Electronic Arts‘s Play4Free label internationally. The first title to appear on Bigpoint’s portal will be the EA Phenomic-developed Lord of Ultima in March 2011. Hamburg-based Bigpoint reaches over 175 million registered users and draws around 250,000 new registrations per day [...]
Popular Russian social game Little Brownies has become one of the first games to launch on multiple international social networks using Pixonic‘s PixAPI platform, which became available in December 2010. Thanks to PixAPI, Bit.Games Studio’s Little Brownies is now available on Friendster, Hi5, Sonico, and StudiVZ. These networks reach over 500 million users throughout Asia, [...]
Welcome to the Engage Digital Wrap-Up for the week of February 26, 2011. The Wrap-Up is where Engage Digital spotlights stories that we didn’t get to cover individually, but still make for interesting reading about the business of user engagement. Daqri Wants To Be The Augmented Reality’s YouTube: Daqri is a new augmented reality start-up [...]
OpenFeint is partnering with Adknowledge to announce a new set of monetization tools for iOS developers called OFX2.0. The new toolset lets developers of freemium games that include virtual currency integrate a pay-per-install network powered by Adknowledge’s Super Rewards directly through OpenFeint. One of the first companies to integrate OFX2.0 will be OpenFeint’s sister YouWeb-incubated [...]
European ad offer network SponsorPay has raised a Series A2 $5 million round of funding from Nokia Growth Partners. SponsorPay plans to use the funding to expand its offering to mobile platforms and implement cross-platform features. The company also says the relationship with Nokia will offer access to global industry networks and attractive business development [...]
Ganz has announced that toys from its Webkinz Signature line will appear in the gift bags given out to attendees at the Red Carpet Lounge’s invitation-only party in celebration of the 83rd annual Academy Awards. This year’s event will support the spcaLA charity. Celebrities including Natalie Portman, Michele Wiliams, and the cast of Glee will sign [...]
Media Chaperone has raised a $1 million round led by Leo Capital Holdings. Media Chaperone is the developer of the Piggyback Facebook app, which lets parents monitor a child’s activity and spending in partner virtual worlds and online games in real time. Parents can also opt to pay for a child’s virtual goods purchases through [...]
Electrotank has launched the new version 2.0 of its Electrotank Universe Platform (EUP), with includes new features like a new stats system, new operation tools, and an avatar animation generator. Now developers using the EUP can track and iterate based on player behavior more easily. The EUP is a software architecture for developing MMOs using [...]
Hi5 has announced a new monetization platform called SocioPay. The platform features a blend of ad and commerce monetization that hi5 says can boost a game’s revenue by 200% to 300% in initial tests. SocioPay is designed to track a user’s behavior and offer the optimal solution for every commerce opportunity with that customer. Users [...]
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