Augmented reality firm Layar‘s Layar Player is finally out of beta. The Layar Player allows iPhone app developers to add augmented reality features to their games for free and reach the 1.4 million users who currently use Layar’s platform. Three new apps are launching on the App Store today that are Layar Player enabled: an augmented reality extension for the Bing Sponsored Snowboard Hero app, local builder app Trade Vision, and neighborhood improvement app VerbeterdeBuurt.
“At Bing, we aim to bring information into people’s lives that is visually organized, simple and easy to digest. Augmented reality on mobile devices provides more opportunities to overlap reality with digital information that informs, educates and creates new ways to play within your environment,” said Wibe Wigenmans of Bing for Mobile, in a press statement. “The mobile experience for Bing users continues to evolve as we constantly look for ways to create visually engaging experiences.”
In Bing Sponsored Snowboard Hero, players can use the new Layar augmented reality feature to collect extra credits using GPS positioning. In VerbeterdeBuurt, users can report disturbances in their local area or post ideas for improvements that can be viewed through augmented reality. Trade Vision uses augmented reality displays to point out the work of local contractors when you view real-world locations through the app, which lets consumers evaluate the quality of a contractor’s work without actually hiring him.
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